Origins of AOk

AOk Drinks is the UK’s only exceptional antioxidant drink made with red grapes, cherries, aloe vera and ginger. Mile High, as it was formerly known, flew off the shelves in 30 Waitrose stores when it first launched in September 2008. Since then, the natural juice drink has achieved nationwide distribution via a listing with Ocado.com and is now sold in more than 100 Waitrose stores in England and Wales.

AOk was developed by Stuart Roberts as a result of his joint interest in nutrition and flying. After he experienced a particularly traumatic flight on return from Canada in 2005, Stuart decided to

The drink was put through its paces by aircrew and received an overwhelmingly positive response. It was launched as Mile High in 2008 and re-branded in 2010 following consumer feedback that the name was limiting its potential and acceptance as a mainstream, everyday, lifestyle drink. AOk is now enjoyed by a wide range of people on the go, for breakfast, or daily as part of a healthy balanced diet. The fact that one 250ml bottle provides the daily recommended amount of antioxidants is a huge attraction to the growing number of health-conscious consumers looking to have the autonomy to improve their health, maintain fitness levels, improve wellbeing or simply treat themselves to a great tasting drink after a long day at work.

The future of AOk Drinks We’re all working hard to build the AOk brand and launch it into a wide variety of outlets within the health, fitness, travel and general grocery sectors. A huge part of our philosophy is to educate and inform people about the small steps they can take each day to live a healthier, more active lifestyle thanks to the guidance of the drink’s founder and nutritionist Stuart Roberts. AOk Drinks aims to increase antioxidant awareness as well as provide a thirst-quenching, original and innovative juice drink that is packed with natural goodness.

We’re also working on other pack formats and further recipe extensions – rest assured everything we do will maintain the same high brand credentials and health emphasis.

Stuart Roberts
Stuart is an expert in all things health and fitness related, he studied nutrition at the Institute of Optimum Nutrition in London and Plaskett’s Nutritional Medicine College and applies his learning on a day to day basis with his clients on both the nutrition and fitness side – he’s a personal trainer too! Through applying his knowledge of ingredients and product synergy Stuart was able to create “an exceptional antioxidant drink” which provides ones daily requirements in a convenient 250ml bottle. Stuart offers nutritional advice, hints and tips in our quarterly newsletter and more regularly in our members page, which you can join today.

Clare Pughe Clare Pughe has worked with a wide range of premium brands from Unilever to Dyson to Red Bull to Plum Baby. It was through her work launching Plum Baby, making it a top selling brand, that she came to our attention! We lured her away and are thrilled that she keeps us all on our toes always ensuring the brand credentials are maintained and reinforced throughout all that we do.

Helen Lewis is a freelance journalist with years of experience in the food and drink media as both a writer and a publisher. In 2006, Helen established www.foodanddrinktowers.com, which started her passion for working with producers on their PR and media campaigns. After going back to school to learn the tricks of the trade, Helen has worked with many small to medium-sized food and drink companies, including AOk Drinks, helping them to get the media coverage they deserve.